A wholly-owned subsidiary of the Michelin Group, with headquarters in Boulogne Billancourt, France, ViaMichelin designs, develops and markets digital travel assistance products and services for road users throughout Europe.
Launched in 2001 and drawing on over a century of Michelin experience in travel, ViaMichelin offers a wide range of services to both the general public and the business sector including mapping, route plans, on-line hotel booking, Michelin Guide hotel, restaurant and tourist recommendations and weather and traffic reports.
These services are available across a range of digital channels including the Internet ( mobile handsets and personal navigation devices.