Charter for the protection of personal data
Recognising the importance of ensuring the confidentiality of personal data, Michelin Travel Partner, a 100% owned subsidiary of the Michelin Group, is firmly committed to the protection of personal data and to strict compliance with existing legislation to protect the privacy of its users.
This charter for the protection of personal data applies to all websites (hereinafter « the Sites ») and all mobile and tablet applications (hereinafter « the Applications ») listed below:
Michelin Travel Partner has conducted, along with the French authority for data protection, the preliminary administrative requirements for the processing of personal data collected via the Sites, the Applications and/or their localised versions.
This charter for the protection of personal data will evolve in line with the legal and regulatory environment.
1. Nature of data collected
During the use of the Sites and/or Applications, certain data can be collected directly from you, including personal data within Article 2 of the law relating to data processing, storage and civil liberties of 6th January 1978, amended.
Michelin Travel Partner may also receive personal data from commercial partners, who must ensure that they are authorised to collect and transfer such data.
Michelin Travel Partner will only collect and process data that is strictly necessary for the purpose of which it it is being processed.
2. The purpose of collection
Any processing of data carried out by Michelin Travel Partner is for a clear, lawful and specific purpose.
Primarily, your data is processed for the following purposes:
  • managing your « My Michelin Account», the « Michelin Shop » and/or « Michelin Restaurant Pro » and the respective services to which they provide access;
  • managing and processing your requests;
  • managing your possible participation in promotions or competitions;
  • the creation of a consumer database for customer loyalty, sales prospection, promotional, behavioural studies and/or marketing purposes, under the conditions laid down in this personal data protection charter by Michelin Travel Partner and the following Michelin group companies (hereinafter «  MIchelin group companies ») ;
    • Manufacture of Michelin Tyres , Place des Carmes Déchaux - 63040 Clermont-Ferrand Cedex 9 France, limited partnership with share capital of €504 000 004, 855 200 507 R.C.S. Clermont-Ferrand;
    • Michelin Spain Portugal S.A., Avda. de los Encuartes, 19, Tres Cantos, 28760 Madrid, Spain, CIF A20003570;
    • Michelin Italy, S.p.A., corso Romania 546, Turin, Italy;
    • Michelin Benelux , Brusselsesteenweg 494 1, 1731 Zellik Belgique - Registre de Commerce de Bruxelles BE 400.906.146;
    • Michelin Tyre Public Limited Company, Campbell Road, Stoke-On-Trent, Staffordshire, ST4 4EY, Company No. 00084559;
    • Michelin Reifenwerke AG & Co. KGaA, Michelinstraße 4, 76185 Karlsruhe;
  • Michelin Travel Partner compliance with legal obligations as a publisher of online digital communication services to the public.
3. User Information
In accordance with Article 2 of the law relating to data processing, storage and civil liberties of 6th January 1978, amended, Michelin Travel Partner is obliged to inform you of any processing of personal data that it carries out.
Therefore, Michelin Travel Partner will clearly inform you of any collection of personal data including:
  • the identity of the party responsible for the processing;
  • the purpose for which your personal data is being collected;
  • the optional or mandatory nature of the responses requested and the potential consequences of a failure to reply;
  • the existence and means to exercise your right to query, access, modify, correct, delete and oppose, for legitimate reasons, all your personal data;
  • where appropriate, the transfer of personal data to a non-member state of the European Union.
4. Recipients of data collected
Michelin Travel Partner will only share your personal data to specific, authorised recipients. The recipients of your personal data could include the following:
  • Michelin Travel Partner services;
  • Michelin Group companies;
  • possible Michelin Travel Partner subcontractors;
  • possible partners or joint-contractors of Michelin Travel Partner;
  • other users of the Sites and Applications for data that you have authorised the broadcast to.
Michelin Travel Partner requires that all Michelin group companies, potential subcontractors, partners or contracting parties undertake to ensure that all necessary precautions are taken with regard to data of this nature and the risks presented by its processesing, in order to protect data security and, in particular, prevent any misrepresentation, damage, or unauthorised third party access.
Michelin Travel Partner informs you that it will send information that it holds, including personal data, upon any request from a judicial authority or any other authority legally authorised to request the disclosure of such data in accordance with the law.
5. Unsolicited email
Your personal data can not be used by Michelin Travel Partner for marketing purposes or shared with third parties (commercial partners, Michelin Travel Partner contractors or Michelin group companies) for the same purposes, without your prior consent.
In this respect, if you wish to receive information on the products and services of Michelin Travel Partner and Michelin group companies via email and/or business partners and contractors of Michelin Travel Partner, you can tick the boxes provided in the appropriate registration form.
6. Cookie
6.1. What is a cookie?
A cookie is a text file or software element that records information relating to the navigation of your Internet terminal. They are under the control of your browser and sometimes carry a unique, random number which you can read, destroy or amend. 
Why does Michelin Travel Partner use cookies ?
Michelin Travel Partner is always looking for new ways to improve its  websites, as well as its mobile and tablet applications, in order to provide a better service. Michelin Travel Partner uses different types of cookies, as described below, some of which may require the prior consent of the Internet user (particularly advertising cookie types) before they can be installed on the device.
6.2. How does Michelin inform you of the cookies that it uses?
When you arrive on any Michelin Travel Partner website (hereafter referred to as  « the Sites ») for the first time, or one of the mobile or tablet applications (hereafter referred to as « the Applications ») listed below and/or their localised versions, the legal notice for the site or application will direct you to a specific page that provides all appropriate information on the cookies used:
ViaMichelin (Site and Application) ;
Michelin Voyage (Site and Application) ;
Michelin Restaurants (Site and Application) ;
Michelin Restaurants Pro (Site and Application) ;
Michelin B2B (Site and Application) ;
Michelin Boutique (Site and Application) ;
Michelin Navigation (Application).
In all cases, you have control of these cookies. You have the option to decline or destroy them.
6.3. How to decline and/or remove cookies ?
You can uninstall cookies in two ways.
On one hand, using your Internet browser, you can view the cookies already installed on your device, and delete them one by one or all at once.
  • Apple Safari Browser: Under the « Privacy » heading, in the « Preferences » menu, the space dedicated to « Cookies and other website data » ;
  • Google Chrome  Browser: Under the « Privacy » heading, in the « Settings » menu, the subheading « Content Settings », the space dedicated to « Cookies and site  data» ;
  • Microsoft Internet Explorer Browser: Go to « Tools » menu, choose «  Internet Options », followed by « General » then « Browsing History », then « Settings », then the « Temporary Internet files and history settings » window and, finally, « View files » ;
  • Mozilla Firefox Browser : Go to the « Tools » menu, select « Options », followed by the  « Privacy » option and then « Delete specific cookies ».
Alternatively, you can delete cookies manually by using the following steps:
  • Go to your desktop and select the C:\ Windows file
  • Open the "Temporary Internet Files" folder and select all files (CTRL+A)
  • Choose the "delete"  option
In addition, you can set your Internet browser to block, or receive a warning, for any cookie installation. The steps differ according to each browser but you can find instructions under the « Help » menu of the latter. The browser settings can be performed independently on each of the devices you use to access the Sites or Applications.
Removing or blocking cookies used on the Sites or Applications is likely to affect or prevent use of the  Site or Application concerned.
6.4. What type of cookies are used by Michelin?
Cookies may be transient, lasting only for the duration of your navigation session on the Site or Application concerned, or permanent, i.e. with a longer lifespan than the life of your Internet browsing session. There are many different cookie types that can be classified into the three groups defined below.
  • Necessary and functional cookies
Necessary cookies are for the exclusive purpose of enabling or facilitating communication by electronic means and are essential to the proper functioning of the Sites or Applications. The deactivation of these cookies can cause significant difficulties in the use of the Site or Application concerned, including the unavailability of the services it offers. These cookies will not store information on you once you leave the Site or the Application concerned. They enable, for example, identification of devices to forward the communication, to number the data « packets » for their delivery in the desired order, to detect transmission errors or data loss.
Functional cookies are required for the provision of an online communication service at the specific request of the user. They provide specific functionality to the user. If these cookies are removed, the provision of the service will not be possible. These functional cookies can collect personal data. This information can be retained beyond your use of a Site or Application for certain cookies, and can be transmitted to partners, solely for the provision of necessary services. For example, cookies that store user preferences such as language, « user session » cookies (identifying the user when navigating several pages and retaining the data solely for the duration of the browser session), and cookies used as a « shopping trolley».
  • Audience measurement cookies
Audience measurement cookies are used to recognise visitors during different visits. These cookies will only store a user "identifier" (unique to each cookie) and are never used to collect personal information on visitors.  They register the pages visited, the time of each visit and error messages in order to improve performance of Sites and Applications.
Audience measurement cookies can be installed and managed by partners, but Michelin Travel Partner will limit their use to statistical analysis requested.
Using audience measurement cookies, Michelin Travel Partner collects anonymous information and generates statistical usage reports on the use of a Site or Application without the users being personally identified.
  • Targeting and tracking cookies
Targeting and tracking cookies enable third party suppliers to provide services, mainly advertising, and to improve their effectiveness. These cookies can retain information on the pages and websites you have visited, and may collect personal data, primarily the IP address of the user’s device. The information gathered may be shared with third parties.
For example, cookies enable advertisers to limit repetition of advertisements and to deliver advertisements tailored to your areas of interest according to your navigation of Sites or Applications. These cookies require your authorisation. In such cases, a banner will appear on the first page of the site seeking your consent to the installation of these cookies.
Michelin Travel Partner and its third party providers jointly use proprietary cookies and third party cookies in order to obtain information, optimise and deliver advertisements based on visits to the Sites and Applications. Michelin Travel Partner and these third party suppliers also use two types of cookies to determine the ratio between registered visits to the Site and the adverts displayed, other use of advertising services and interactions with the adverts displayed and advertising services. Finally, Michelin Travel Partner and these suppliers use both cookie types to retain your chief areas of interest and demographic data in order to offer you targeted advertising.
7. Data retention
Michelin Travel Partner will only retain your personal data for the required time period relating to the activity for which it was collected and in accordance with the law.
8. Security
Michelin Travel Partner ensures the security of your personal data by putting in place physical and logical data protection methods.
In the event of any outsourcing of part or all of the processing of data, Michelin Travel Partner undertakes to impose contractual obligations upon subcontractors with regard to the confidentiality and security of entrusted personal data, in accordance with Article 35 of the law relating to data processing, storage and civil liberties of 6th January 1978.
9. User rights
In accordance with the law relating to data processing, storage and civil liberties of 6th January 1978, you have the right to query, access, modify, rectify, delete and oppose your personal data for legitimate reasons.

To do so, please send a letter along with a copy of proof of identity, to the following address:
Michelin Travel Partner
Service Client ViaMichelin 
27, cours de l'île Seguin
10. Contact

The intention is for this charter to develop over time and we are committed to its evolution in accordance with your needs and expectations.

In this respect, we welcome any questions or suggestions regarding the current version of this charter. Please forward your comments through the
"Contact Us" section.

Any further questions? Please refer to the menu at the foot (« footer ») of our Sites, where you may find we have already answered your questions.
(Sept 2014)